Humor: The real plan behind the Apple Watch


It’s weird how humor can reflect ideas that in some ways, do not seem so far-fetched. Take the classic sci-fi movie, Blade Runner. Set in a future where androids serve in a variety of capacities throughout society, “replicants” are the product of the fictional Tyrell Corporation, “more human than human” being the motto.

Take that same setting, the sun rises, barely piercing into a dark hall where big ideas are being discussed. Except, instead of it being Los Angeles in the future, it is Cupertino in the past. Tim Cook is hatching an idea for the “most personal product” Apple has ever produced.

We’re …