That guy from those Verizon commercials is now in those Sprint commercials

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We’re in an age in which companies have zero problem going after each other directly. Sometimes it works. See T-Mobile’s “Uncarrier” thing, championed by CEO John Legere, for that one. And … sometimes it doesn’t work.

But Sprint picking up that “Can you hear me now?” actor from those old Verizon commercials?

Well played, Sprint.