India is the second-largest mobile market in the world, overshadowing the U.S. earlier this year and now behind China. The major difference from the U.S. market is the lack of carrier subsidies, and as such all phones in the country are available unlocked and sold at retail pricing.
The meteoric increase in mobile sales over the last three years was fueled by excess disposable income and a rising middle class. Given that the U.S. market — as well as China — is pretty well saturated, manufacturers are increasingly looking to India for future growth. And the fact that there are a billion users that aren’t yet connected to the Internet means that there’s a lot of room for long-term growth.
Android Central has a budding presence in India. Here’s a look at how things work in this part of the world.